DKV, through the DKV Healthy Life Institute and Ayuda en Acción, as part of the Aquí también programme supporting children and families in vulnerable situations in Spain, has renewed its agreement to improve eating habits and to promote and improve eating and healthy life habits in children and families in vulnerable situations, and to prevent childhood obesity. The programme, which will take place during the 2018/2019 academic year, is being repeated in Zaragoza and Cornellà de Llobregat (Barcelona). Also, it will be conducted in Santa Coloma de Gramanet, another town in Catalonia.
This project involves children, young people, and their families and teachers. It offers workshops in which the participants learn about healthy eating, cooking, and physical exercise while having fun.
In addition, a pilot trial will be conducted this year in Cornellà de Llobregat with a view to expanding the programme beyond schools to include other key players in community development. These workshops, organised by the Alicia Foundation, will reach over 600 people.
The agreement was signed by Miguel García Lamigueiro, Director of Communication and Business at DKV, and by Fernando Mudarra, Managing Director of Ayuda en Acción, and Marta Marañón, Head of Institutional Relations at Ayuda en Acción.
Obesity is the most prevalent eating disorder in children in Spain and is a serious health issue. “For this reason, through the DKV Healthy Life Institute, DKV is including this action as part of its #DKVapptívate programme, with the aim of raising awareness among the general public about the risks of being overweight and, above all, to promote healthy living habits among children and adolescents", explains Miguel García.
Meanwhile, Marta Marañón, Head of Institutional Relations at Ayuda en Acción said: “For Ayuda en Acción, our alliance with DKV to foster healthy living conditions among the most vulnerable groups of the population is strategic. We trust that this collaboration will be maintained over time and that we can make a positive impact and expand this programme to many more towns. Currently, Ayuda en Acción supports some 11,000 children in Spain through its Aquí también programme.