DKV presents “Quiérete Mucho”, a volunteer programme to prevent and eradicate eating disorders

This programme invites employees of DKV and the DKV Integralia Foundation to help identify and report websites that encourage eating disorders

DKV and the A.P.E. Foundation have signed an agreement to prevent and eradicate eating disorders among the general population through the corporate volunteering programme "Quiérete Mucho". As part of this partnership, which forms part of the insurance company's strategy to promote healthy living habits, staff of DKV and the DKV Integralia Foundation have already started to scour the internet to identify and report websites that encourage these types of eating disorders, with the ultimate goal of helping to eliminate these online platforms completely in collaboration with the competent authorities and administrations.

In the words of Francisco Peña, Head of Corporate Volunteering at DKV, “we are very satisfied with this collaboration because the project aims are totally in line with our mission to achieve a healthier world. Also, it enables us to offer our employees a volunteering project that perfectly combines their willingness to help with their knowledge of the internet and social networks".

To facilitate the identification of contents and search criteria, the A.P.E. Foundation has given DKV access to a professional team led by Dr Ignacio Jáuregui Lobera, Director of the Institute of Behavioural Sciences and an expert in Eating Disorders, which has given eating disorder training to the participating staff.

Eating disorders on the internet

The main eating disorders are anorexia, bulimia and binge eating, as well as other eating disorders "not otherwise specified". Adolescents with any type of eating disorder can easily find all the information they need on numerous websites to convince themselves that they do not have an illness, but instead, have a "healthy lifestyle". What's more, they can also meet other people who share the same ideas. In fact, there are lots of these websites that contain guidelines and strategies to lose weight or hide symptoms, and recommendations to follow strict diets, as well as encouraging running to lose weight, fasting, tips for effective self-harming, and even manuals for committing suicide. 

“With the collaboration of DKV, we will identify this harmful content which must be removed”, explains the founder and patron of the A.P.E. Foundation, Carlos Peralta. And adds: “Adolescents receive dangerous messages and advertisements through media and social networks. And, in a world ruled by social networks, young people must be equipped to stand up to this information".

Furthermore, the initiative, running until October, will also help to promote healthy eating habits among children and adolescents through different activities and conferences organised by DKV. One such example is the eating disorder talk and its relationship with the social environment held on Tuesday by DKV in the DKV Tower in Zaragoza, with the participation of Dr Ignacio Jáuregui Lobera, Director of the Institute of Behavioural Sciences, Carlos Peralta, founder and patron of the A.P.E. Foundation, Francisco Peña, Head of Corporate Volunteering Work at DKV, and José María Otín, Chief of Technological Crimes for the National Police in Aragón.