This December, the artistic collective Boa Mistura will decorate the Vall d’Hebron Mother and Child Hospital by painting an enormous mural measuring 19 metres long by 4.5 metres wide on the entrance wall of the medical centre. This initiative will bring the perfect end to the second edition of DKV's Fresh Art Kids contest, which featured collaboration from the National Art Museum of Catalonia (MNAC) and the Vall d’Hebron Hospital on this occasion. This unique mural will take inspiration from the painting Ramon Casas and Pere Romeu on a tandem, by Ramon Casas. The National Art Museum of Catalonia, which boasts this painting as part of its collection, has offered all its resources and works to the artists to facilitate creation of the mural. What's more, Boa Mistura will not be working alone on this occasion. Many others will also be lending their hand, including the hospitalised children at Vall d’Hebron, the hospital staff, DKV, the National Art Museum and the two winners of the 2017 edition of the DKV Fresh Art contest from the graffiti category.
The final stage of the project, where all the artists will transfer the creation onto the entrance wall of the Vall d’Hebron Mother and Child Hospital, will take place during the week of 11 to 15 December. Beforehand, Boa Mistura and the National Art Museum will hold a workshop with the children to study Ramon Casas's painting and define the message that will be reflected in the final creation, which will remain permanently as another piece of the hospital.
For Boa Mistura, this will be its second time participating in the project. This multidisciplinary team of artists with roots in graffiti, formed at the end of 2001, participated last year in the previous edition of the programme. Its works are present in half the world and are typically created in public spaces with the aim of transforming the street and creating bonds between people.
Specifically, this initiative belongs to the DKV Arteria programme, which includes various projects that use art as a communication tool with the goal of improving the health and the quality of life of people. Arteria is also focused on humanising hospital spaces in order to improve the experience of patients and their companions.
The first edition of Fresh Art Kids, celebrated last year, was a great success. More than 2,500 children participated in the event, which culminated in the presentation of the large mural that now decorates the Gregorio Marañón Hospital in Madrid. This contest was created to promote creativity and innovation in children and adolescents through art.
For the National Art Museum, universal access is a significant challenge. With this project, the museum looks to promote inclusion and participation of the entire public; both inside and outside the museum. To achieve universal access, the National Art Museum can't afford to work alone. For this reason, they have sought alliances with other organisations. Painting a mural in the Vall d’Hebron Hospital with the collaboration of DKV exemplifies a new model of partnership where companies go beyond simple sponsorship to identify shared interests and develop joint projects.
Vall d'Hebron puts the patient at the centre of its activity, making their care and treatment the top priorities during their hospitalisation. Thanks to the work of professionals and to the collaboration of organisations like DKV and the National Art Museum, we are able to do cultivate a more humane, close and comfortable relationship with the patient. This project supports the humanisation of the Vall d'Hebron Hospital and contributes to its social responsibility. It's a commitment to improving the quality of life of patients and their families.