DKV launches its new campaign "If we know ourselves better, we can take better care of ourselves" centred around the Quiero Cuidarme app. This is an innovative app in health care that is included within the offer of digital tools provided by the company for purposes of self-care and prevention. Under this claim, a series of spots will be presented in which the individual is the main person in taking care of his own health, which he monitors thanks to the Quiero Cuidarme app and can serve as motivation to improve his Healthy Lifestyle Index.
The two spots carried out by SCPF have been launched simultaneously in Spain, and they each present a main character in everyday situations. For example, a girl walks towards a bus stop and realises that to increase her Healthy Lifestyle Index she must walk at least thirty minutes a day, or a guy who decidedly was going to buy pastry products at a supermarket ends up choosing fruit and improves his Healthy Lifestyle Index. We are play the main role in this campaign, which raises awareness about the positive aspects of adopting healthy habits and engaging in prevention. The campaign will also have presence on television, digital media, social media and outdoor advertising.
DKV Seguros is continuing to renew its commitment towards caring for health, treating it as a much broader concept than the treatment of illnesses and as something that involves daily monitoring and educating the individual.
Quiero Cuidarme, the most downloaded health app in Spain.
For the second consecutive year, DKV Seguros presents the Quiero cuidarme campaign. Quiero cuidarme is a free digital solution developed by the company to improve the health of the Spanish population. This mobile app empowers users to look after their health and well-being as a preventative measure. It has become the most downloaded app in Spain in just a year.
When users enter their personal data in the application by answering a series of questions, they are given their Healthy Lifestyle Index, a numerical value (from 0 to 1000) that rates their habits and health condition, which is obtained through a scientific algorithm based on nine parameters: In addition, the algorithm also takes into account other aspects, such as age and gender, which also have an influence on a healthy lifestyle.