42% of women in Madrid claim to have an "unhealthy" level of physical activity, while 17% define it as "healthy", 30% as "almost healthy", and 10% as "very healthy". These are the findings obtained from the user data of the DKV Quiero cuidarme app.
The data obtained from the DKV Quiero cuidarme app shows that women in Madrid are equal to or above the national average for indicators such as cholesterol, blood pressure, tobacco consumption and sleep quality, however, in general, they fall short in terms of physical activity, deemed to be one of the most important factors when analysing health status. Despite this, the figures demonstrate the women are more physically active than men in Madrid for most of their adult life, especially between the ages of 46 and 64 years, where 55% of women provide healthy responses. This is the age range during which they consider themselves to be the most active. However, as they approach old age, there is a surprising imbalance between the figures of both sexes: whilst men from Madrid think that their level of physical activity is stable and proportionate to their age, women, who are statistically above men, fall by 10%, with 52% of them rating their level of activity as "unhealthy".
On the other hand, it is at this same age that women from Madrid control what they eat more than ever, with 82% claiming to have "healthy" eating habits. However, men fall a few percent behind women in terms of healthy eating habits.
Although there can be significant differences between the two sexes in these two indexes, the emotional well-being index is practically the same for men and women in Madrid: the statistics reveal that around 60% of women and men in Madrid claim to have "almost healthy" or "unhealthy" levels. For both sexes, the times of most happiness are between the ages of 18 and 24 years, and also after 65 years of age.
Quiero cuidarme is the most downloaded health app in Spain, with over 200,000 downloads. This free app has been developed by experts in health and well-being. In the Quiero cuidarme app, when users enter their data, they obtain their healthy life index (HLI), a score that takes into account the habits and personal health condition of each person, obtained through a scientific algorithm based on nine parameters: sleep quality, physical activity, healthy diet, emotional wellbeing, body mass, cholesterol, glucose, blood pressure, and tobacco consumption. The IVS is a numerical value, with results from 0 to 1,000, with 1,000 being the optimum figure for people to reach. Based on a questionnaire for each of these indicators, the user is placed on a scale from "Unhealthy" to "Very healthy", yielding a score for each indicator related to the sex of the user. The individual results are added up to obtain the customer's overall index.
DKV understands how important it is for companies to go beyond making financial profits, and to assume their ethical, social and environmental responsibility through actions aimed at interest groups. As an insurance company, DKV strives to create a healthier world in the areas of healthcare and environment, childhood obesity, employability for people with disabilities, and active ageing.